Through my eyes
Hi, I’m Vrushti — a Product & UX Designer passionate about creating intuitive, human-centered experiences that seamlessly integrate into everyday life. I believe that great design simplifies complexity and empowers users without demanding their attention. My work blends systems thinking, visual storytelling, and user research to craft solutions that are not only functional but meaningful.
Currently pursuing my BFA in Human-Computer Interaction Design at California College of the Arts, I’ve worked across web, mobile, and connected device projects, leading the design process from research to prototyping with a focus on user-centered thinking and strategic problem-solving. With a keen eye for detail, I enjoy diving deep into systems to uncover problems and solve them through thoughtful UX and feature innovation.
I’m especially intrigued by how design functions within broader product ecosystems — often exploring how startups structure their design strategies, frameworks, and feature rollouts to align with growth and scalability. I’m driven by curiosity, fueled by feedback, and always seeking ways to create experiences people don’t just use — but enjoy.
Me in 3 words
Curious · Adaptable · Detail-Oriented
————
How I stand out as a designer
I’m especially passionate about using design to support businesses, communities, and emerging markets, where thoughtful solutions can drive meaningful impact. I approach challenges with empathy and intuition, adapting quickly to different contexts while always optimizing for what’s most effective. I take pride in being detail-driven and efficient, and I aim to bring unique problem-solving perspectives to every project. For me, design is about more than aesthetics — it’s about creating real value and leaving a lasting, positive impact.
————
Where my passion for design come from
My passion for supporting emerging initiatives comes from seeing firsthand how thoughtful, user-centered design can create meaningful change in people’s lives. I’m driven by the belief that when empathy and the human experience are at the core of the design process, we can create solutions that not only solve real problems but also deliver lasting value to the people who use them.
————
Overview of my Design Ethos
Creativity Shapes Human Interactions
I believe design should improve lives by solving real problems and enhancing everyday experiences.
I craft interfaces accessible to all abilities, implementing universal design principles for broad usability.
I like to simplify designs for intuitive user experiences.
I craft immersive stories through meaningful experiences.
My process at its core
The eureka moment during the design process is only the start. Bringing the solution to life through storytelling – that's the true power of design.
Where to Find Me? sketching and ideating from Monday to Friday 👩🏻💻
Where to Find Me? - by the water on weekends 🌊
Curious Creations